Comments on: The Time for Testimonials http://theunwindingpath.com/transhypno/2008/04/16/the-time-for-testimonials/ Mon, 21 May 2012 18:23:21 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Haney http://theunwindingpath.com/transhypno/2008/04/16/the-time-for-testimonials/comment-page-1/#comment-492 Haney Thu, 17 Apr 2008 04:43:37 +0000 http://theunwindingpath.com/transhypno/?p=498#comment-492 A testimonial without a name? What's the point of writing one? A testimonial without a name? What’s the point of writing one?

]]> By: Debbie Lane http://theunwindingpath.com/transhypno/2008/04/16/the-time-for-testimonials/comment-page-1/#comment-491 Debbie Lane Thu, 17 Apr 2008 02:02:36 +0000 http://theunwindingpath.com/transhypno/?p=498#comment-491 I have testimonials on my site and in my office. They are from clients who offered them to me, so I simply asked for permission to use them. I have respected their wishes, not using full names when appropriate. However, some have sent me pictures to include. There are some who have posted on ratings sites that I didn't know about until someone calling into my office mentioned where they heard about me. Craig Eubanks, by the way, is brilliant and knows about marketing, regardless of the business. I have used him as a coach and my husband who is a custom home builder has benefited from his advice. I have testimonials on my site and in my office. They are from clients who offered them to me, so I simply asked for permission to use them. I have respected their wishes, not using full names when appropriate. However, some have sent me pictures to include. There are some who have posted on ratings sites that I didn’t know about until someone calling into my office mentioned where they heard about me.

Craig Eubanks, by the way, is brilliant and knows about marketing, regardless of the business. I have used him as a coach and my husband who is a custom home builder has benefited from his advice.

]]> By: Craig Eubanks http://theunwindingpath.com/transhypno/2008/04/16/the-time-for-testimonials/comment-page-1/#comment-490 Craig Eubanks Wed, 16 Apr 2008 17:40:06 +0000 http://theunwindingpath.com/transhypno/?p=498#comment-490 The world is a much more skeptical place these days. After years of Watergate, Enron, Sex Scandals with priests, etc. etc. Can't really blame the general public. And you are an example of this. I encourage all my clients to be scrupulously honest. I tell them to keep a copy of every testimonial in a file and offer anyone who wants to verify the original to contact them. Use full names, city & occupation PLUS a photo for every testimonial. Even to put photos or screen shots of the original testimonial on the website. And in the offices of hypnotists, to have testimonials handwritten and signed in frames or a big binder in the waiting area. Just putting piles of hyped up statements with initials is actually worse than no testimonials. For exactly the reason you stated. And testimonials are only one element of proof. But they are a strong element when done correctly. Thing is, when you have a good product or service, there is NEVER any reason to lie or exaggerate in your marketing. I won't work with anyone who wants to inflate claims. Cheers, Craig Eubanks HypnosisMarketingTips.com The world is a much more skeptical place these days. After years of Watergate, Enron, Sex Scandals with priests, etc. etc. Can’t really blame the general public. And you are an example of this.

I encourage all my clients to be scrupulously honest. I tell them to keep a copy of every testimonial in a file and offer anyone who wants to verify the original to contact them. Use full names, city & occupation PLUS a photo for every testimonial.

Even to put photos or screen shots of the original testimonial on the website. And in the offices of hypnotists, to have testimonials handwritten and signed in frames or a big binder in the waiting area.

Just putting piles of hyped up statements with initials is actually worse than no testimonials. For exactly the reason you stated.

And testimonials are only one element of proof. But they are a strong element when done correctly.

Thing is, when you have a good product or service, there is NEVER any reason to lie or exaggerate in your marketing. I won’t work with anyone who wants to inflate claims.

Cheers,

Craig Eubanks
HypnosisMarketingTips.com

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